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Many of the major brands on Facebook are suddenly leveraging the newly released hashtags in their content strategy. We’re launching a new subtle feature to help brands know what their competition is hashtagging. We’ve implemented hashtag monitoring within our Monocle feature. When in Monocle, you’ll see which hashtags are currently being used by the Pod in real-time.

We’ve sized each hashtag to represent which hashtags have driven the most engagement. This provides context on how successful each hashtag being used is. Use this space to quickly determine which hashtags you should consider using when publishing your content.

We encourage brands to use Monocle before publishing new content to get a quick survey of the competition and perhaps take advantage of successful hashtags. More hashtag analysis will be coming in the near future, as Facebook opens up data for us to analyze.

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