The VMA’s sparked quite an increase in Facebook activity last night. Many brands jumped into the conversation, like Target:
However, most brands did not. We constantly monitor people’s activity on Facebook, while also keeping an eye on the brands trying to battle for their attention. In the graph below, you’ll see the blue line (brands) did not keep up with the unusually high activity of Facebook users last night (red line).
In the graph above you can see the blue line (brands activity on Facebook) quickly dwindle during the late evening. This is typical behavior for brands on Facebook for a Monday evening. This illustrates that the average brand did not have a strategy in place to take advantage of higher levels of activity.
