Understanding successful content is important when analyzing the industry and your competitors. However, there are many ways to define success. Most of the time in PostAcumen, we define success by looking at PostAcumen Scores. Today, we’re excited to show off a new metric: Lifetime.
How long is content living in the news feed?
With Post Lifetimes, you’re now able to answer that question. Marketers can also see when competitors have overlapped each other’s content in the news feed. This is vital for understanding the “Page Noise” in your fans’ news feeds. Page Noise is when pages have posts that are still “alive” in the news feed. We define a post being dead as “when the growth in engagement is less than 10% of the largest growth of engagement between snapshots.” The higher the Page Noise in the news feed, the more difficult it is for your brand’s message to succeed.
