Dominating Facebook’s news feed takes a full understanding of both your strategy and the strategies of your competitors. Big brands can dominate the feed and take a large share of the voice, while smaller brands may have to be nimble and jump in the feed while it’s quiet. That being said, we’re thrilled to announce a fully redesigned Monocle, to help you do just that in real time!
Monocle monitors a Key Page against all of the other Pages in your Pod. Monocle is being constantly updated every 30 seconds, while connected, to provide as real time data as you’re going to get. Monocle boils down a ton of Facebook activity into easily digestible segments of information that help community managers and analysts alike.
Summary
The Summary section boils down what’s going on in the news feed. How many posts have happened today? Which ones are doing well? How are we doing? Who’s picking up most of the engagement right now?
Industry
Selecting Industry from the menu bar provides a view of how your Page is doing compared to the Industry. The data is updated live, every 30 seconds. Data is made relative to you versus the competitors to provide a quick and easy analysis of where you stand.
Pages
Quickly identify which Pages are succeeding right now. A graph visually displays each brand’s engagement over time. The leaderboard shows who’s officially winning the battle with accompanying metrics.
Posts
The Posts section provides a granular view of each individual post’s success in the news feed. Posts are ranked by PostAcumen Scores (weighted engagement / fans). Monocle also monitors hashtags that are currently driving the most success.
Below the line graph is a timeline of post activity. The bigger the circle, the higher the PostAcumen Score. This graph can be used to get a sense of posting activity over time and its relative success.
What Are PostAcumen Scores?
You’ll notice scores ranking Posts and Pages, these scores are PostAcumen Scores. To determine the effectiveness of content we measure weighted engagement against fan size. We weight Likes < Comments < Shares against fans for the day. Taking weighted engagement against fans provides relativity against any Page.
How Do I Change Which Pages Are Being Monitored?
We use Monocle on the Pod you are analyzing, if you’d like to change the Pages, simply change the Pod!
Where Does This Data Come From?
We’re looking at publicly available data via Facebook’s API to analyze content in real-time.
How Do I Get Access To Monocle?
Monocle is included with any PostAcumen Pro subscription. If you’re an PostAcumen Pro user, login and head to Pod Overview to see it in action!
