While Barack Obama and Mitt Romney battled it out for the Presidential Election, every news outlet battled for engagement on Facebook. PostAcumen analyzed which news outlet won, and how they did it.
For this analysis, we selected five major news outlets and monitored their activity on election day (11/6/2012).
Going into election day, the pages had a varying amount of fans:
We’re excited to announce the release of an incredible new feature: Monocle. This feature allows you to understand your competitors, and your industry, in real time.
Strategy is a feature within PostAcumen that helps marketers begin to understand brands’ specific posting strategies on Facebook. This feature breaks down four main components: Overview, Best Metrics, Worst Metrics, and Page Strategies.
Post Visualizer is a feature within PostAcumen that enables marketers to filter and sort all of the posts that have been analyzed over a chosen time period. The posts can be filtered with a variety of options: Day of Week, Time of Day, Post Frequency, Content Type, Post Length, Asked for Engagement, and Post Success. This insures that you can examine just about any combination of variables.
We are excited to introduce our brand new product, PostAcumen! We’ve applied the simplicity of EdgeRank Checker to the competitive analysis industry, bringing you a thorough, practical tool to help you keep an eye on the competition, and get ahead on the News Feed.
Throughout the tool, you’ll run across PostAcumen Scores frequently. It’s important to understand how PostAcumen Scores were created to help you best utilize the scores in your analysis.
