Category Archives: Announcement

Watch An Entire Industry on Facebook As It Happens: Monocle

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Dominating Facebook’s news feed takes a full understanding of both your strategy and the strategies of your competitors. Big brands can dominate the feed and take a large share of the voice, while smaller brands may have to be nimble and jump in the feed while it’s quiet. That being said, we’re thrilled to announce a fully redesigned Monocle, to help you do just that in real time!

Facebook Industry Real Time Overview

Monocle monitors a Key Page against all of the other Pages in your Pod. Monocle is being constantly updated every 30 seconds, while connected, to provide as real time data as you’re going to get. Monocle boils down a ton of Facebook activity into easily digestible segments of information that help community managers and analysts alike.

Summary

The Summary section boils down what’s going on in the news feed. How many posts have happened today? Which ones are doing well? How are we doing? Who’s picking up most of the engagement right now?

Monocle Summary Overview

Industry

Selecting Industry from the menu bar provides a view of how your Page is doing compared to the Industry. The data is updated live, every 30 seconds. Data is made relative to you versus the competitors to provide a quick and easy analysis of where you stand.

Facebook Industry Monocle

Pages

Quickly identify which Pages are succeeding right now. A graph visually displays each brand’s engagement over time. The leaderboard shows who’s officially winning the battle with accompanying metrics.

Top Facebook Pages Monocle

Posts

The Posts section provides a granular view of each individual post’s success in the news feed. Posts are ranked by PostAcumen Scores (weighted engagement / fans). Monocle also monitors hashtags that are currently driving the most success.

Top Posts Facebook Monocle

Below the line graph is a timeline of post activity. The bigger the circle, the higher the PostAcumen Score. This graph can be used to get a sense of posting activity over time and its relative success.

Ranked Posts Monocle

Facebook Hashtags Monocle

What Are PostAcumen Scores?

You’ll notice scores ranking Posts and Pages, these scores are PostAcumen Scores. To determine the effectiveness of content we measure weighted engagement against fan size. We weight Likes < Comments < Shares against fans for the day. Taking weighted engagement against fans provides relativity against any Page.

How Do I Change Which Pages Are Being Monitored?

We use Monocle on the Pod you are analyzing, if you’d like to change the Pages, simply change the Pod!

Where Does This Data Come From?

We’re looking at publicly available data via Facebook’s API to analyze content in real-time.

How Do I Get Access To Monocle?

Monocle is included with any PostAcumen Pro subscription. If you’re an PostAcumen Pro user, login and head to Pod Overview to see it in action!

Track Your Competition’s Facebook Hashtags In Real-Time

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Facebook Hashtag Analysis

Many of the major brands on Facebook are suddenly leveraging the newly released hashtags in their content strategy. We’re launching a new subtle feature to help brands know what their competition is hashtagging. We’ve implemented hashtag monitoring within our Monocle feature. When in Monocle, you’ll see which hashtags are currently being used by the Pod in real-time.

Facebook Hashtags Analysis

We’ve sized each hashtag to represent which hashtags have driven the most engagement. This provides context on how successful each hashtag being used is. Use this space to quickly determine which hashtags you should consider using when publishing your content.

We encourage brands to use Monocle before publishing new content to get a quick survey of the competition and perhaps take advantage of successful hashtags. More hashtag analysis will be coming in the near future, as Facebook opens up data for us to analyze.

Pulse: Understand When Fans are Online and When the News Feed is Noisy

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Social media managers traditionally rely on historical data to better analyze future success. Managers rely on historical data mostly because of the inability to get accurate and actionable data in real-time. What if social media managers could monitor the Facebook audience, how noisy their news feeds are, and how to best take advantage?

We’re thrilled to finally unveil a project we’ve been hard at work on: Pulse. Pulse evolves social media analytics from studying the past, to seeing how social is performing now—as it happens. Pulse monitors the following:

  • Audience Online
  • News Feed Noise
  • Audience Online : News Feed Noise Forecasts
  • Pod Activity
  • Brand Name Mentions
  • And more!

We’re leveraging a few key proprietary technologies to monitor activity across Facebook (USA), as it happens. With our technology, we’re able to identify total online activity while also benchmarking against historical averages to determine anomalies in user behavior. Paired with an effective Pod selection technique, brand managers now have the opportunity to assemble Pods that represent their fans’ competing pages in their news feed.

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How Long Does Your Competitor’s Content Live In The News Feed?

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Understanding successful content is important when analyzing the industry and your competitors. However, there are many ways to define success. Most of the time in PostAcumen, we define success by looking at PostAcumen Scores. Today, we’re excited to show off a new metric: Lifetime.

How long is content living in the news feed?

With Post Lifetimes, you’re now able to answer that question. Marketers can also see when competitors have overlapped each other’s content in the news feed. This is vital for understanding the “Page Noise” in your fans’ news feeds. Page Noise is when pages have posts that are still “alive” in the news feed. We define a post being dead as “when the growth in engagement is less than 10% of the largest growth of engagement between snapshots.” The higher the Page Noise in the news feed, the more difficult it is for your brand’s message to succeed.

Post Lifetimes Triangles Continue reading →

Stack Up The Competition By Analyzing Brands ‘Side by Side’

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Sometimes seeing how a brand directly stacks up against another brand helps provide meaningful analysis. This being said, we’re excited to release the new ‘Side by Side’ feature! Side by Side helps marketers quickly compare metrics and strategies. We’ve included the Pod as one of the “Pages” to help give even more perspective.

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Average Metrics

Compare head to head metrics such as average Engagement, Estimated Reach, and more. This shows a quick baseline of how each brand is performing against the others.

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Real Time Competitive and Industry Analysis: Introducing Monocle!

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We’re excited to announce the release of an incredible new feature: Monocle. This feature allows you to understand your competitors, and your industry, in real time.

What you can gain from this new perspective:

  • See which posts are trending in real time
  • Identify quiet, and highly active posting periods
  • Benchmark your posts against the competition,
    and the industry, as it happens

Continue reading →