Sometimes seeing how a brand directly stacks up against another brand helps provide meaningful analysis. This being said, we’re excited to release the new ‘Side by Side’ feature! Side by Side helps marketers quickly compare metrics and strategies. We’ve included the Pod as one of the “Pages” to help give even more perspective.
Average Metrics
Compare head to head metrics such as average Engagement, Estimated Reach, and more. This shows a quick baseline of how each brand is performing against the others.
Average Per Hour
The “Average Per Hour” component is extremely helpful for marketers. Content is structured hour by hour and is color coordinated to illustrate the impact of the time period. Quickly identify the darker rectangles to identify optimal times to post.
Best Strategy Metrics
This section allows you to immediately identify which strategy metrics are performing best, such as Content Type and Post Frequency. You can also determine each brand’s top post, along with their Top Photos. Below Top Photos is a textual analysis of keywords that received the most engagement.
Conclusion
Our goal is to connect marketers with useful competitive information in a quick and easy to understand way. We hope Side by Side makes it easier to compare and contrast the brands being monitored. If you have any additional questions about Side by Side be sure to comment below, or connect with us on Twitter or Facebook!
