Post Visualizer is a feature within PostAcumen that enables marketers to filter and sort all of the posts that have been analyzed over a chosen time period. The posts can be filtered with a variety of options: Day of Week, Time of Day, Post Frequency, Content Type, Post Length, Asked for Engagement, and Post Success. This insures that you can examine just about any combination of variables.

Filter

Use the Filter at the top of the page to provide a highly detailed layer of insight. To enable a filter click the desired icon. In the example below, selecting TH from the the Day of Week section will filter the posts to only show posts from Thursdays. You can select, or deselect, as many options as needed.

Graphs

There are four metrics you can examine with three different graphs: Engagement/Fan, Impressions/Fan, Shares/Fan, and PostAcumen Score. The default graph shows the Schedule, which can be changed to look at the Timeline or Scatterplot graph. Circle sizes on the Schedule and Timeline are based on PostAcumen Score—the bigger the better.

An example of the Timeline graph:

An example of the Scatterplot graph:

Each graph type has different advantages to consume the data—use each one accordingly to help improve your understanding of the Pod’s posts.

Post Details

The Post Details section at the bottom of the page shows select metrics for all of the posts in the chosen time period. As a reminder, selecting Filters at the top of the page will also filter the Post Details section.

What Do I Use This Data For?

Post Visualizer acts as a catchall of every post’s data collected over the time period analyzed. Marketers have been using this section to quickly look at individual post details and discover trends. Each post also has a corresponding PostAcumen Score that’s listed at the far right of the table. If you’d like to learn more about PostAcumen Scores, check out our explanation here.

Here are a few questions that can be answered in Post Visualizer:

• How does content perform on Fridays?
• When have posts been successful?
• When are brands posting?
• Which brands are posting the most engaging content?

If you have any additional questions about Post Visualizer be sure to comment below, or connect with us on Twitter or Facebook!