Throughout the tool, you’ll run across PostAcumen Scores frequently. It’s important to understand how PostAcumen Scores were created to help you best utilize the scores in your analysis.
PostAcumen Scores Measure Weighted Engagement.
We wanted to provide an easy to understand (and relative) measurement of engagement for an individual post because certain actions within Facebook result in more or less exposure on the news feed. We’ve taken our knowledge of the news feed and applied it to understanding engagement.
Likes, Comments, and Shares all create different values on the news feed. The PostAcumen Score reflects that. We’ve assigned the most value to a Share, and the least value to a Like. Therefore, a post with few Likes, but many Shares, will most likely score higher. On the other hand, a post with many Likes, but few Shares and Comments would most likely score lower.
We hope to make our PostAcumen Score the most relevant and important scoring metric out there. If you have any questions feel free to comment below, post to Facebook or Twitter, or email us at [email protected].
Hi, what is the PA Score scale length? Is it based on a 1 to 100? Just to know what would be the highest possible score one could strive to obtain. Thanks for your comments! Best, Max
Great question - Hypothetically, the score can be infinite. We’re looking at weighted engagement against fan size. If a piece of content goes super viral (reaching far beyond the fan base), the score can be substantial. However, we typically see scores below 100.
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