Social media managers traditionally rely on historical data to better analyze future success. Managers rely on historical data mostly because of the inability to get accurate and actionable data in real-time. What if social media managers could monitor the Facebook audience, how noisy their news feeds are, and how to best take advantage?
We’re thrilled to finally unveil a project we’ve been hard at work on: Pulse. Pulse evolves social media analytics from studying the past, to seeing how social is performing now—as it happens. Pulse monitors the following:
News Feed Noise
Audience Online : News Feed Noise Forecasts
Brand Name Mentions
We’re leveraging a few key proprietary technologies to monitor activity across Facebook (USA), as it happens. With our technology, we’re able to identify total online activity while also benchmarking against historical averages to determine anomalies in user behavior. Paired with an effective Pod selection technique, brand managers now have the opportunity to assemble Pods that represent their fans’ competing pages in their news feed.
Understanding successful content is important when analyzing the industry and your competitors. However, there are many ways to define success. Most of the time in PostAcumen, we define success by looking at PostAcumen Scores. Today, we’re excited to show off a new metric: Lifetime.
How long is content living in the news feed?
With Post Lifetimes, you’re now able to answer that question. Marketers can also see when competitors have overlapped each other’s content in the news feed. This is vital for understanding the “Page Noise” in your fans’ news feeds. Page Noise is when pages have posts that are still “alive” in the news feed. We define a post being dead as “when the growth in engagement is less than 10% of the largest growth of engagement between snapshots.” The higher the Page Noise in the news feed, the more difficult it is for your brand’s message to succeed.
Sometimes seeing how a brand directly stacks up against another brand helps provide meaningful analysis. This being said, we’re excited to release the new ‘Side by Side’ feature! Side by Side helps marketers quickly compare metrics and strategies. We’ve included the Pod as one of the “Pages” to help give even more perspective.
Compare head to head metrics such as average Engagement, Estimated Reach, and more. This shows a quick baseline of how each brand is performing against the others.
The NFL is one of the world’s most popular brands. NFL fans are incredibly dedicated to their teams throughout the season, and they are equally engaged on Facebook. We decided to take a look at the NFL for a week and see which team won with Facebook engagement.
We analyzed all 32 NFL teams through 12/4-12/10 (Week 14: Tuesday through Monday) to cover all of the games during the week. The Washington Redskins had the highest PostAcumen Score over this time period:
Black Friday is an incredibly busy time for most retailers. We decided to monitor 10 traditional retailers who were some of the more successful stores from Black Friday in 2011. Using PostAcumen, we monitored a variety of different metrics across the companies’ Facebook Pages. If you’d like to monitor some of the most successful Cyber Monday Pages, check out this Monocle demo.
Strategy is a feature within PostAcumen that helps marketers begin to understand brands’ specific posting strategies on Facebook. This feature breaks down four main components: Overview, Best Metrics, Worst Metrics, and Page Strategies.
Post Visualizer is a feature within PostAcumen that enables marketers to filter and sort all of the posts that have been analyzed over a chosen time period. The posts can be filtered with a variety of options: Day of Week, Time of Day, Post Frequency, Content Type, Post Length, Asked for Engagement, and Post Success. This insures that you can examine just about any combination of variables.